At the Minute Maid stall at World Food India, the train for farmers was clearly moving ahead, helping connect farmers to the markets and consumers

Fruits from several states are being procured and processed for Minute Maid’s expanding portfolio of juices, increasingly driven by local flavours

The world’s most loved juice brand is adding more local flavours to its portfolio.

In its quest for new flavours, Minute Maid is reaching out to the farmers and the agricultural supply chain

That is fuelling the virtuous fruit circular economy, integrating the farmer’s produce with the food processing industry and, finally, the consumers

With the efforts over the last few years, Minute Maid now has a wide and expanding range of juice options

New categories of beverage plus products are also now being developed. People who tasted Minute Maid’s frozen fruit, Perfect Fruit, loved it

As more and more people get used to juices and frozen desserts from Minute Maid, more variants of juices could make it to the shelves soon

Coca-Cola India & South West Asia President T Krishnakumar hopes to steam ahead with the fruit circular economy