At the Minute Maid stall at World Food India, the train for farmers was clearly moving ahead, helping connect farmers to the markets and consumers
Fruits from several states are being procured and processed for Minute Maid’s expanding portfolio of juices, increasingly driven by local flavours
In its quest for new flavours, Minute Maid is reaching out to the farmers and the agricultural supply chain
That is fuelling the virtuous fruit circular economy, integrating the farmer’s produce with the food processing industry and, finally, the consumers
With the efforts over the last few years, Minute Maid now has a wide and expanding range of juice options
New categories of beverage plus products are also now being developed. People who tasted Minute Maid’s frozen fruit, Perfect Fruit, loved it