Coca-Cola India's latest innovation, eKOCool solar powered cooler was launched in 2011. It opens up new possibilities for retailers in rural India. Using the sun's energy to chill Coca-Cola beverages in areas that suffer from major power shortages throughout the year, this device will help extend the distribution reach to areas which are virtually off grid or with no electricity supply. The cooler has a lantern accessory that can be used to keep business open beyond daylight hours or for the family's uses such as cooking or studying. This eco-friendly renewable energy device reduces dependency on fossil fuels and reduces emissions across the system.
Coca-Cola India Foundation's project JYOTI is a Solar Energy Project in Dungarpur, Rajasthan. An essential aspect of economic growth is a rapidly burgeoning demand for energy to feed agriculture, industry, business and domestic usage. Yet, in spite of massive escalation in supply, at present only 44% of the rural households in India have access to electricity and so a vast majority of villagers can only be active during the hours of daylight. The main objective of Project JYOTI is to provide and promote the use of sustainable energy.
In the year 2011 our total direct energy consumption was 1,920 million megajoules (MJ). While we are heavily dependent on fuel oil as the major heating fuel, we have initiated efforts towards the use of biofuels. Table 5 and figure 7 shows the mix of the various fuel types that made up our total direct energy consumption.
Pilot projects on using bio-mass as energy source in our bottling operations has had considerable success; bio-mass accounted for 19% of our total energy consumption (considering both primary energy sources and electricity purchased from the grid). These initial positive results will be further evaluated, on the basis of which, we can hope to prepare a plan to increase use of bio-mass in the future.
For this report we have identified only electricity as the indirect source of energy. Our consumption in 2011 of electricity was 785 million megajoules (MJ).
To better understand the impact of our energy conservation efforts we use a ratio called the Energy Utilization Ration or EUR. This is the ratio of energy consumed in MJ to litres of beverage produced. A quick look at our performance over the last 5 years shows various ups and downs (please see figure 8). However, we are pleased to report that for the year 2011 we are much closer and are in fact lower than the baseline levels of 2007.
While energy may be a surrogate to identify GHG emissions, our approach to measure atmospheric impact includes recording of ozone depleting substances too. Table 6 provides the details of our atmospheric emissions for the year 2011.
Another measure taken by us towards improving fuel efficiency and reducing emissions is the replacement of all 85 diesel fuel delivery trucks in New Delhi with ones powered by compressed natural gas. We hope to expect positive results from this initiative and look forward to rolling out similar measures in other parts of India in the years to come.