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Support My School

Children are the future of the nation, and investments in their upbringing are investments in the nation's future. Several studies in India have revealed that lack of basic amenities like toilets, access to water and basic infrastructure creates an unwelcoming and non-conducive environment in government schools, leading to high rates of absenteeism, which results in children dropping out of school. It is the girl child who is affected the most by lack of such infrastructure. As they enter adolescence, they are often forced to stay at home because there are no separate toilets for girls in rural schools.

In January 2011, to help tackle this problem, Coca-Cola India and NDTV launched the 'Support My School' (SMS) public service campaign in association with UN-Habitat, Charities Aid Foundation (CAF) and other partners. 'Support My School' is a public private partnership to empower underprivileged sections of society by providing the necessary water and sanitation facilities along with the basic infrastructure required in any school. 'Support My School' has been instrumental in focusing public attention on the state of affairs in rural schools in India. Since its launch, several partners such as Plan India, Worldvision India, SRF Foundation and others have joined and strengthen the campaign. Since its launch, the campaign has raised funds and support resulting in revitalization over 600 schools across Indiainto schools with clean and separate toilets for boys and girls. Other basic amenities such as playgrounds, sports facilities, and, above all, clean and sustainable sources of drinking water, have also been provided depending on requirement. In addition, with the help of our partners, UN-Habitat, NDTV, Tetrapak, many more amenities have been added depending on the area. Business leaders, celebrities and various stakeholders have visited the schools and encouraged the children to follow their dreams.

The approach adopted was to work on SanitationPLUS model involving NGOs, Community members and Private Sector (Golden Triangle). So in addition to new or revitalized structures, access to water was made an important component. In all 5 components, depending on school, were revitalized.

  • Access to sanitation
  • Access to water
  • playing facilities
  • Environmental upkeep & Rainwater harvesting (based on need)
  • Partner led intervention
  • Over 600 schools already revitalized and work in another 200 schools underway.
  • Approximately 200,000 children receive access to better sanitation, water, playing and other facilities
  • In several schools enrolment figures show upward trend and also children’s attendance data.
  • Panchayat, District Education Officers, Local elected officials, Teachers, Parents and Community members engaged across country.

Apart from the material benefits, the campaign has created an unprecedented interest in highlighting the urgent need for more initiatives that improve schools and help children lead better lives. We have committed ourselves to expanding the scope of the program to cover 1000 schools by 2017.