Recognizing the need to build the capacity of Kirana retail owners in the country, The Coca-Cola University (CCU) developed the 'Parivartan' program (the Hindi word 'parivartan' translates as change towards the better). The program aims to spread knowledge of best practices and equip traditional retailers with the right skills, tools and techniques necessary for them to grow their businesses sustainably. The program aims to build business skills in 4 key areas of retail:
- Shop management
- Stock management
- Customer management and
- Financial management
The methodology adopted to impart training is a unique audio-visual program specially designed to enhance current capabilities in retailers, without entailing any significant changes in their existing investments in resources.