Help Get People Moving
Global Goal: Help get people moving by supporting physical activity programmes in every country where we do business.
Our progress: On-track
We are promoting sporting activities that not only engage people for a healthy living but also empowers them by providing a platform to hone and showcase skills. Globally, we support more than 330 active, healthy living programmes in 112 markets, and we are working to ensure that there are robust active, healthy living programmes wherever we operate. In India we are promoting sporting events at grassroots level like the Coca-Cola U-15 Football Cup. We have partnered with specialized agencies with credible track record and technical competence to drive these programmes which promote active healthy living.