We at Coca-Cola want every packaging material to have more than one life, regardless of where it comes from. This is our vision for a World Without Waste.
Launched in 2018, World Without Waste is our global initiative to design more recyclable packaging, increase collection by partnering with communities and industry coalitions to better manage packaging waste.
Our operations in India are committed to achieve this global vision which also aligns with India’s Swachh Bharat Mission (SBM), a nation-wide movement by the Government of India to achieve clean India.
We aspire to make our packaging entirely recyclable, while finding new ways to reduce the amount of plastic in our bottles.
Affordable Small Sparkling Package (ASSP):
Through design innovation we developed ASSP which is -
We work with a wide range of stakeholders to improve local waste recycling systems. We have already progressed in creating a closed loop system for waste, where cartons, cans, bottles are recycled and repurposed multiple times.
Tackling plastic waste challenges requires a multi-stakeholder approach involving others in the industry, the public sector and civil society. We are a part of several global and national partnerships like World Economic Forum’s Global Plastic Action Partnership, PET Packaging Association for Clean Environment (PACE), Action Alliance for Recycling of Paper Carton (AARC) that will facilitate our journey towards achieving our World Without Waste goals.