In January 2018, The Coca-Cola Company globally announced its vision of a ‘World without Waste’. The vision entails a bold commitment to collect and recycle equivalent of every bottle or can that Coca-Cola sells globally by 2030.
In India, an estimated 5.6mn tons of plastic waste is disposed off annually, 43% of which is attributable to packaging. While around 90% of our primary used plastic packaging, Polyethylene Terephthalate (PET) is recycled in India*, we are committed to play our part in addressing the broader plastic waste challenge. We are actively expanding the scope of our efforts in India and also contributing to the global vision of a World Without Waste.
We are committed to creating a circular economy on plastics by closing the loop, connecting every player in the plastic recycling value chain starting from waste collectors to recyclers. As our ‘Extended Producers Responsibility’ defined in Plastic Waste Management rules 2016,our company owned bottling operations (HCCBPL) and United Nations Development Programme (UNDP) India are coming together to build on existing systems processes to reduce the impact of plastic waste on human life and environment in India. We have set ourselves an ambitious goal to implement Swachhta Kendras as a sustainable model with the use of technology waste and collaboration between citizen communities, Central and State Pollution Central Board, Urban Development Department and other stakeholders.
Already launched in 5 cities (Bengaluru, Hyderabad, Mumbai, Goa and Bhopal) the programme will cover 6 more cities by the end of this year. We plan to target 50 major cities of the country by 2020. Along with managing the post consumer waste, we continue to offer our beverages in Returnable Glass Bottles (RGBs) which are completely recovered from the market except for breakages. In 2017, RGBs constituted 31% of our sales. Within our operations, our system recycled 82.4%, by weight, of all waste generated within bottling plants.
We believe building awareness and driving behavioral shifts is critical to addressing the plastic waste challenge in a
Clean Shores Program, Mumbai
We partnered with United Way Mumbai and Greater Mumbai Municipal Corporation on a mass citizen engagement project related to beaches and marine ecosystems in Mumbai.
SMS Mission Recycling
In 2017, Support My School (SMS) completed an incredible journey of 7+ years to revitalize 1000+ government schools. Building on this huge success, SMS Mission Recycling was launched in association with Plan International (India Chapter) in April 2017 in SMS schools across 4 locations. The objective is to generate awareness and make solid waste management and PET recycling a way of life.
This child centric approach has been successful in changing the knowledge, behaviour and practices at the community level. The mission has now embarked for the next phase in partnership with the American India Foundation (AIF)
EMPOWERING CIVIL SOCIETY
We have partnered with Sampurn(e)arth Environment Solutions Pvt. Ltd. and Vanarai, a not-for-profit organization, for implementing a project on sustainable solid waste management system in the Pirangut village in Pune. The project aims to build capacity and strengthen the existing local government machineries driven by sensitization of people on pro-active waste segregation and disposal practices.
Data represents cumulative efforts since 2016
Alag Karo: Har Din Teen Bin
In 2016, we launched ‘Alag Karo–Har Din Teen Bin’, a three-year project in Gurgaon. The project, implemented in partnership with GIZ, Tetra Pak and not-for-profit organization Saahas aims to promote waste segregation at source. In addition to collaborating with the citizens, a special emphasis is laid on children to develop them as ambassadors of change.