We understand the evolving preferences of our consumers and we strive to ensure that we can match their expectations and aspirations. We have added more products in our portfolio in smaller pack sizes to deliver more choices and less sugar options to our consumers. Already a leader in the sparkling drinks, we are continuously growing our offerings in the juices, hydration and dairy segments.This year, we strengthened our Beverage for Life commitment by aligning to the Total Beverage Company vision of building an increasingly diverse portfolio of brands.
This year we continued to develop our product portfolio through addition of products such as Perfect Fruit (non-dairy frozen dessert), Maaza Gold (premium mango drink), Thums Up Charged (first home grown brand with no sugar), smartwater (premium water brand) and Zico (Coconut water with no added sugar). We have made a foray into the dairy sector with VIO, flavoured milk with 25% more protein than a glass of toned milk. We have also expanded our Minute Maid range to include Mosambi, Anar, Litchi and Santra.
In response to our portion size commitment, we added smaller serving sizes for all our offering packs - we are providing low serve size offerings of our beverages starting from 180 ml.
Our expanded fruit juices range
We are also committed to contribute towards the National Nutrition strategy of achieving a ‘Kuposhan Mukt Bharat’. Our recent launch of products in health and nutrition space represent some of our recent efforts in this direction.
Minute Maid Vitingo
A multi-micronutrient beverage premix containing seven vital micronutrients
Minute Maid Vitingo provides more than 30% of a child’s (7-9 years of age) recommended daily allowance of Iron in one glass of drink. Vitingo premix is packed in sachets of 18g per pack which on reconstitution with potable water gives 180ml of fortified beverage priced at INR 5.
Our latest offering Aquarius GLUCOCHARGE has the triple benefits to REPLACE the lost water, to REFRESH through Natural Lemon Juice and flavoring, and RECHARGE with glucose, providing instant energy and priced at INR 10 for a 200 ml serving.
Our proposed project on building Child Friendly Anganwadi centers in Karnataka aligns with the Indian Government call for action to partner in solving the problem of malnutrition in India and will serve as a pilot which can be subsequently scaled up. The project will also complement the Central Government's Integrated Child Development Scheme (ICDS) that focuses primarily on children under age 5 to promote their holistic growth and development.