It’s hard to imagine now, but at the beginning of their lives your favourite drinks were born nameless. So, how did their inventors come up with the titles that now roll off our tongues? We investigate, drink by drink…


On 8 May 1886, Dr Pemberton nailed the formula, but it was his bookkeeper who came up with the name.  Frank M Robinson, suggested that “the two Cs would look well in advertising”.

And with that, Robinson also designed the logo. His elaborate Spencerian script was very of the moment, and it remains one of the most recognisable trademarks in the world.

Dr Pepper

Charles Alderton, a pharmacist, created Dr Pepper in 1885. He worked at Morrison's Old Corner Drug Store in Waco, Texas, which was owned by Wade Morrison, and it’s thought that Morrison named the drink after his previous employer, Dr Charles Pepper.


The Schweppes story started in Geneva in 1783 when Johann Jacob Schweppe discovered a way of bottling bubbles (producing carbonated water) on a grand scale. The Schweppes brand arrived in Britain in 1792, when the first factory opened in Drury Lane, London. The famous advertising tagline ‘Schhh… Schweppes’ was created to evoke the sound of the gas escaping as a bottle is opened.

Coca-Cola Zero

After years of innovation to refine its taste, this drink launched in Great Britain in 2006. Coca-Cola Zero has the same great taste as Coca-Cola but with zero sugar and calories – hence the name.

5 Alive

Five is the magic number! It’s simple: every variety of 5 Alive  contains an invigorating blend of five different fruit juices. The drink’s slogan in Great Britain is ‘Come Alive With 5 Alive’.


A focus group chose this snappy name for the lemon and lime-flavoured drink. Happily, Coca-Cola already owned the legal rights to use the Sprite trademark, thanks to a 1940s advertising campaign that featured an elf-like figure called the Sprite Boy.

Questa illustrazione fu realizzata nel 1943


Relentless was chosen to define the attitude of the brand – it’s all about pursuing your passions with relentless commitment. No half measures.