Launched in 2018, World Without Waste is our global initiative through which we are radically rethinking how our bottles are designed, how they are recycled and repurposed, and even how we get our products to consumers in the first place. The framework consists of a three pronged approach as follows:
Through continuous design innovations and light weighting, we are moving towards our target of making our packaging 100% recyclable globally by 2025. Our 250ml tiny-but-mighty Affordable Small Sparkling Package (ASSP) is the world’s lightest-weight, best-performing bottle and is 100% recyclable. We also offer our beverages in returnable glass bottles (RGBs), which are fully recovered from the market (except for breakages).
With a target to collect and help recycle equivalent of 100% of our production in packaging, we are developing models that address local challenges in packaging reuse and recycling. Working with multi-stakeholder collaborations, we seek to drive, create and accelerate collection and recycling of our packaging and effectively keeping it out of the environment.
Project Prithvi: in partnership UNDP, Indian Centre for Plastics in the Environment (ICPE), Stree Mukti Sangathana and Mindtree has collected 42,000 MT of waste across 28 cities
Material Traceability Programme: in partnership with Chintan, Saahas and Hasiru Dala promoted waste segregation and provided training to informal sectors.
Integrated plastic waste management project: in partnership with work towards the socio economic upliftement of 1,000+ ragpickers
Women waste recycler upliftment programme: in partnership with Mahila Sewa Trust (SEWA) improve the standard of living of 200 vulnerable waste recyclers.
Creating a Plastic Circular Economy
We want to turn plastic waste into wealth, bringing the dream of a litter-free country closer.
We have partnered nationally and globally with organizations like World Economic Forum’s Global Plastic Action Partnership, PET Packaging Association for Clean Environment (PACE), Action Alliance for Recycling of Paper Carton (AARC) and most recently an industry-led Producer Responsibility Organization (PRO) in India to scale up our waste management efforts and bring about a renewed focus on the entire packaging lifecycle.
Karo Sambhav – Closing Material Loops: is a pilot waste management projects in with the aim to create efficient value chains for packaging and recycling processes.
Supporting Swachchta Hi Seva Campaign: Our bottling partners and various NGO partners across India drove awareness on the importance of cleanliness and promoted effective waste management
Alag Karo: A joint initiative along with GIZ, Tetra Pak and the implementing partner, Saahas for promoting and facilitating source segregation in residential and commercial establishments in Gurugram.
Coca-Cola India Foundation joined hands with AIESEC and Afroz Shah-led “Date with Ocean Foundation” for a volunteer program against plastic pollution impacting 15,000+ people