The focus of Fruit Circular Economy starts with farm-level productivity improvement by teaching farmers and creating a belief (using demo farms) in using ultra-high to high-density fruit plantation.
JOURNEY AND IMPACT
In 2017, we committed to infuse USD 1.7 billion along with partners to enhance India’s agri–ecosystem and benefit 2,00,000 farmers by 2022 and create a healthy local juice and concentrate supply chain with successful and thriving farming communities and ecosystems.
In 2019, we launched Unnati Litchi in Bihar together with DeHaat, National Research Centre for Litchi (NRCL), and Kedia Fresh. The initiative is aimed at enhancing efficiency of the agri-value chain and farmers’ capability building on high density plantation, Good Agriculture Practices (GAP) and technology interventions.