The Central Government spent over Rs 6,000 crore on publicity in 11 years from 2004-05 to 2014-15, according to the data released by the Directorate of Advertising & Visual Publicity. About 55% of the total amount (Rs 3,295 crore) was spent on print media, 38% (Rs 2,290 crore) on audio & video and the remaining 7% (Rs 448 crore) on printed and outdoor publicity. While the United Progressive Alliance (UPA) government spent an average Rs 312 crore per year in its first term (2004-2009) and Rs 696 crore per year in its second term (2009-2014), the newly elected National Democratic Alliance (NDA) government spent Rs 993 crore in its first year (2014-15).