Baroda Gujarat Gramin Bank, a regional rural bank (RRB) headquartered in Bharuch, Gujarat launched a six-month-long Financial Literacy Drive - 500 street plays in 500 villages on April 15, 2015. It had completed 160 street plays by June 25, 2015 becoming the first RRB in the country to undertake such a campaign. The plays were enacted by Kalamunch Acting Academy, Rajkot and the themes varied from banking services, insurance and RuPay debit cards to Aadhaar-enabled payment system and sanitation.