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Hindustan Media Venture Ltd, Gorakhpur, UP ran a campaign called Samvaad under which around 1,39,139 postcards addressed to Prime Minister Narendra Modi were sent from the Railway Mail Services (RMS), Gorakhpur on Sept 18, 2014. The postcards consisted of a message written by people from various villages of Gorakhpur for establishing an All India Institute of Medical Science (AIIMS) at Gorakhpur.