investment-pledges.jpg, an online investment solutions provider, initiated an I-Pledge campaign to promote awareness on the importance of prudent and regular investments for a brighter future of the family from Sept 17-Nov 27, 2014. The 72-day-long online campaign saw 6,072 people voluntarily take a pledge to invest while a promotional I-Pledge video, launched on YouTube, attracted 2,50,880 viewers.
For every pledge taken, ICICI also contributed towards education of underprivileged children, donating Rs 7 lakh to the NGO Concern India Foundation at the end of the campaign.