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Mahindra Hariyali Tree Plantation initiative was launched by the Mahindra Group on its 62nd Founder’s Day on Oct 2, 2007 with the initial target of planting one million trees by 2008 to increase the green cover. Since then, the Mahindra Group has been planting one million trees every year. The plantation is carried out by employees and their families. Mahindra dealers and associates have also become major drivers of the initiative through Shramdaan. Until March 15, 2015, the Hariyali venture had planted a total of 79,84,754 saplings.