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Basant Kumar Birla and Sarala Birla, who co-founded Sangit Kala Mandir (SKM) on March 21, 1945, were the longest serving couple in a non-profit cultural institution as of March 21, 2015. For over 70 years, they served SKM to help showcase about 2,400 cultural programmes with over 5,975 artistes. Every year, SKM arranges 35 artistic programmes ranging from classical dance, music, drama, talk shows and many more.
Postscript: Dr Sarala Birla passed away on March 28, 2015. The Birla couple had completed 70 years with Sangit Kala Mandir on March 21 2015.