Taarak Mehta Ka Ooltah Chashmah produced by Neela Telefilms and conceived and designed by Asit Kumarr Modi has been airing on SAB TV from 8.30-9.00, Mon-Fri (previously Mon-Sat) since July 28, 2008. The show is based on the column Duniya Ne Oondha Chashmah written by columnist and journalist Taarak Mehta for the Gujarati weekly magazine Chitralekha that revolves around the happenings of Gokuldham Co-Operative Housing Society in Mumbai, a society well known for its cultural diversity and the day-to-day life of its members who come from different backgrounds and cultures. The 1,700th episode was aired on June 22, 2015.