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Dainik Bhaskar, Bikaji Foods and Integer gathered 2,500 school children of Bikaner, Rajasthan to write the longest letter to the President of India, Pranab Mukhrejee on Independence Day, on August 15, 2015 celebrated on August 13, 2015. Called ‘Ek Chitti Desh ke Naam’, the school children wrote their messages keeping the theme on a 1 km long 52 cm wide flex at the cycle velodrome of the Dr Karni Singh Stadium, Bikaner. The function lasted 100 minutes.