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As part of a CSR initiative, Viacom 18’s Comedy Central organised a ‘Spread the Cheer’ campaign in NGOs, hospitals, drug rehabilitation centres and jails over the Christmas season of 2014. Cyrus Broacha made people laugh at Apollo Hospitals and schools in Bengaluru, while comedians Bharti Singh, Amit Tandon and Zakir Khan at Tihar Jail had a laughter-inducing evening, mingling, dancing and interacting with a congregation of over 1,000 prisoners in the compound of Jail No 4 and a few NGOs in Delhi and Cyrus Sahukar spread smiles at Make a Wish foundation, Teach for India and drug rehabilitation centres in Mumbai.