A Motherhood Walkathon was conducted simultaneously in Bengaluru, Hyderabad and Chennai by Motherhood (Proton Positive Healthcare India Pvt Ltd), a birthing boutique chain of Bengaluru-based Rhea Healthcare with branches in the above three cities to commemorate Breastfeeding Week 2014 from 7.30-8.30 am on August 9, 2014. In the 3 km walk in each of the cities to spread awareness on the benefits of breastfeeding, 2,028 college girls participated. The activity was carried out in association with Red FM 93.5.