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Philips India Ltd made and installed the largest techno artistic structure at Lal Baug, Mumbai on August 29, 2014, during the Ganesh Festival. The conch-shaped installation with a temple like structure in the backdrop measured 23.5 ft high, 20 ft wide and 10 ft deep and was illuminated by 11,034 Philips LED bulbs. A blend of art and technology, it was created to spread awareness on energy conservation through LED lighting technology. It used sound synchronization technology to control the LED lamps.