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ICICI Bank launched the ‘Jiyo Khulke’ contest on March 16, 2015 wherein ICICI customers were invited to write their Jiyo Khulke moment – their most cherished moment of life – in a choice of 11 languages. During the contest from March 16 - April 30, 2015, 42,121 entries were received. A jury of six picked Sunil Kumar from Mumbai as the National Winner for his story titled An Unexpected Surprise which won him a trip to Mauritius (along with one family member).