Project Operation Flood, was launched by the National Dairy Development Board (NDDB ) in 1970 and led by the Dr Verghese Kurien, the chairman and founder of Amul. With the aim of increasing milk production, augmenting rural incomes and ensuring reasonable prices for consumers, it was the largest such programme in the world. It involved forming a National Milk Grid linking milk producers across India with consumers in over 700 towns and cities.