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L Narayanasamy (24) of Omlur, Salem, Tamil Nadu wrote the word ‘Tamil’ (in the Tamil language script) 3,33,333 times using all the 247 Tamil alphabets (in miniature) as the backdrop. He started on March 31, 2013 and finished at the Salem Collector’s office on April 14, 2013, Tamil New Year. For the 247 sq ft (19 ft x 13 ft) poster, he used 343 pens (red - 230, green - 71 and blue - 49). For all the three letters 3,33,333 x 3 = 9,99,999, if seen from a distance of 300 ft one can see the huge three-letter word ‘Tamil’ because of the contrasting colour scheme.