Cuddalore district in Tamil Nadu is seeing a shift in the sex ratio of girls with Collector Suresh Kumar initiating a scheme where parents of girls born in government facilities are gifted with a jackfruit sapling and government officials periodically check on the health of the baby girl and the sapling. This combined with a crackdown on child marriages and illegal sex determination centres has boosted the Beti Bachao, Beti Padhao campaign in the region. Cuddalore’s sex ratio which had seen a drop up to 857 girls to 1,000 boys is on the mend now.