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ICICI Bank conducted an online photography contest Privilege Moments Online Photography Contest Season 2, from August 5 - Sept 30, 2014 for their existing privilege banking customers on www.privilegemoments.com, which received 25,236 registrations. The categories were – People, Nature, Wildlife, Abstract, Others and Family Banking. It was the highest participation in an online photography contest by customers of any marketer. Himansu Tripathy was the winner in the Jury’s Choice and Rajesh Khatwani was the winner in the Viewers’ Choice - Wildlife Category. They both won trips to Singapore.