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Sanskriti-Saatvik Food Chain of Beyond Imagination Franchisee Pvt Ltd, Mumbai made five records in multiple events conducted at Infiniti Mall, Mumbai during May 1-3, 2015.

  • Heaviest imarti: a 37 kg imarti of 9 ft dia, made in 3 hr 48 min
  • Largest jalebi: 9.4 ft dia and weighing 18 kg, made in 3 hr 53 min
  • Most jalebis eaten: 858 pieces by 78 participants
  • Most jalebis eaten by one person: 18 pieces (250 g) in 2 min on May 3, 2015
  • Most jalebis in a kadhai at a time: 64.
  • Heaviest kadhai: 1,020 kg with 10 ft dia

Sapna Chaturvedi, Director conceptualised the event while her company Eternal Dreams Pvt Ltd executed it.