Postcrossing is an activity of exchanging postcards among random people from across the world which was started by Paulo Megalhaes of Portugal on July 14, 2005. Interested persons register on the website and receive an address with a unique Postcard ID to which he/she has to send a real postcard. The receiver then updates the details of the postcard, once received, on the website and the sender becomes eligible to receive a postcard from another member. In December 2014, postcrossing had over 5.2 lakh registered users from over 213 countries.
India is ranked 32 on the postcrossing website with 7,327 members and around 1,20,859 postcards sent. According to Department of Posts reports, North Karnataka region is the most active with over 60,000 cards exchanged in last two years. The Department of Posts is trying to capitalise on this and for the same they organised workshops in Karnataka and a Postcrosser’s Meet at Dharwad on Oct 20, 2013.