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SAB TV, headquartered at Mumbai, conducted SAB Funathon, a family fun day on Sept 21, 2014 at Sabarmati Road, Ahmedabad. A 3-km marathon for families (Ahmedabad Will Run For Fun), which was part of the Funathon received 8,000 registrations (families) and had 10,000 people in attendance. Many SAB TV stars like Sudeepa Singh, Sharmili Raj and Shreedhar Watsar attended. From music performances, stilt walkers and a best costume family competition to the most entertaining family competition, participants were treated to an experience that lived up to the tag line of the channel – Asli mazaa SAB ke saath aata hai.