Felfie was a new concept wherein contestants were required to click a selfie with their favourite piece of furniture. They were then required to post their felfies on the CenturyPly Facebook page or the microsite. From the large pool of felfies –– selfie with a piece of furniture — which were uploaded, the lucky winners were interviewed by RJ Jinia of 91.9 Friends FM while sitting on hydraulic chairs set up 15 ft above the ground near Simpark Mall in New Market, Kolkata. Participants discussed their felfie with RJ Jinia, which was aired live with the FM Channel. Actress Paayel Sarkar was the first guest on Sept 27, 2014. Participants were selected from the felfies posted or from the spot contests from 2.00 – 7.00 pm on Sept 27 and 28, 2014.