Mother Dairy Fruit and Vegetable Private Limited was formed by the National Dairy Development Board (NDDB ) in April 2000 through a merger of Mother Dairy, Delhi, and Fruit and Vegetable Project, Delhi, set up in 1974 and 1986 respectively. Besides milk and milk products, the company markets horticulture produce in fresh, frozen and processed forms, under the brand name Safal, through a chain of 423 retail outlets in Delhi NCR and Bengaluru, Karnataka.