Zoom TV along with John Players launched a Best Buddies competition called #Buddiez across 35 colleges in five cities, from which around 300 groups were selected. The most ‘happening’ buddies were chosen by a jury that included actors Ali Fazal and Evelyn Sharma. A group of five friends (two girls and three boys) from Delhi who called themselves Mummiez won an all-expense paid trip to Goa along with the shooting of an exclusive music video there (to be aired on Zoom TV). The entire activity was carried out from Jan 27 – March 9, 2015.