Coca-Cola NDTV Support My School was conceptualised to bring about a tremendous increase in the number of children going to school in rural and semi-urban areas. To check the high drop-out rates, the project involved several steps.
The process included identification of hindrances leading to low attendance levels. This exercise in made the campaign partners and volunteers aware of the enormity of the underlying problems. At the microcosmic level thus, sub-projects were kick started to address these issues in 2011.
Three years later, the Support My School campaign, with various partners,steered the project to aid the on-going efforts of the government, in the success of the ‘Swachh Bharat, Swachh Vidyalaya’ campaign.
Support My School focused on ‘provision’ and ‘education’ equally. The project aimed to provide access to potable water, build separate washrooms for girls and boys, inculcating a sense of responsibility, and upholding the learning to maintain the provisions. Since the inception of Support My School, more than 2 lac students in 600+ schools have benefited from these initiatives.
While the numbers have made evident the efforts of the numerous partners involved in the country-wide campaign, there is more that points to the success of the movement. Maintaining personal hygiene as well as in their surroundings, eating healthy has become as much of a habit as coming to school daily for students. These practices have also trickled down to communities.
Building infrastructure for playing indoor and outdoor games has not only provided them with physical exercise and mental recreation, but also inculcated a sense of leadership and healthy competition in the children.
No doubt, these changes serve as motivation for