Hindustan Coca-Cola Beverages Pvt Ltd (HCCBPL) has joined hands with State Bank of India (SBI) to make retailers’ transition to digital transactions smoother, encouraging digital payments and transparent financial transactions across the country.

The training provides the retailers methods and know-how for easy-to-use and convenient modes of transaction. They also help these merchants and their customers ready themselves for larger financial transactions.

In the long run, this will help the retailers take their offline services online, where they can better showcase their products/services, thereby increasing their customer base and bringing in greater profits. The project provides customers easy-to-use and convenient modes of transaction. While reducing dependence on cash, the project also aims to train and educate the retailers and distributors on handling digital payments, and its benefits.

The project aims to enable 2.6 million+ retailers and 5000 distributors to conduct business transactions digitally. The project is a part of Coca-Cola India’s Parivartan programme that trains and empowers small-scale retailers to conduct their business.

The Government of India’s focus to include as many people and transactions into the formal economy is being aided by its focus on building a digital economy. Several small Indian retailers, who have been reliant on cash and liquid money for major transactions for decades, suddenly find themselves in alien territory. As with most game-changing decisions, some of the retailers think that digitisation is a threat to their business.

With the help of this programme, the retailers will not only be on par with their counterparts in the cities, but will also give them stiff competition with their products and services. They will also be able to expand their businesses manifold in the coming years and contribute in a better way to the country’s economic growth.