In rural and semi-urban areas of India, women generally end up becoming financially dependent on men, and vulnerable to domestic violence. This is primarily because their contributions to the family’s income or the local economy are not acknowledged. Eventually, women are left grappling with these issues throughout their lifetimes. Umpteen factors like early marriage, low literacy rates and gender bias only end up aggravating the problem.
In light of this socio-economic problem,
Several 5by20 initiatives have been launched and gained momentum the world over with time. One such environment-friendly innovation developed by the Company, was the eKOCool Solar Cooler initiative, which helped women retailers sell chilled beverages without ice or electricity. Another blogger observed how Self-Help Clubs made women financially independent, through a structured process of ‘microlending’ and ‘microsaving.’
A sewing centre at Goblej Village was boosting women’s income levels significantly by simply by streamlining the process. ‘Splash Bar’ is one more such inspiring story. Selling tiny ‘shots’ of
The uplifting of women through their emancipation has been the motto of the 5by20 campaign throughout the years. Increased opportunities for generating income have helped in the emergence of women entrepreneurs and leaders. At the same time, projects like Self-Help Clubs and Splash Bar have helped accelerate the development of their communities. The visit by the women bloggers have thus helped the 5by20 team leaders analyse the efficacy of the existing initiatives, besides aiding in better planning to achieve their goal.