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smartwater presents ‘The Platform’ the opportunity for emerging designers to present their collection at the Lakmě Fashion Week

congratulations to ishanee mukherjee and anirudh chawla @wearpoochkion winning ‘the platform’, presented by @smartwaterind Their take on #inspiredbyclouds "The Collection takes inspiration from the poem 'The Black Cloud' by W.H.Davies. The diaphanous organza has been meticulously selected keeping in mind a light white peaceful cloud. In parallel, a dense crinkled garment in deep indigo hues and a fuller fabric such as felt represents an aggressive grey cloud. The anomaly reveals the certainty of life that is uncertainty."


sakshi shah & swasti shah have emerged as the winners of ‘the platform’ presented by @smartwaterind Their take on #inspiredbyclouds, "Clouds get traction metaphorically due to the vicious cycle of atmospheric phenomenon leading up to their formation. Similarly, the concept of garment making from pure handloom linen struck us in a rather sustainable fashion, where discarded material from clothes was turned into garments thereby imitating the vicious cycle of clouds." @shanti_benaras


‘the platform’ by @smartwaterind has its winners. many congratulations to @kanikagoyallabel , your collection is destined to be a trend setter. congratulations on winning ‘the platform’, presented by @smartwaterind Her take on #inspiredbyclouds , "When the water flows it takes not form of it’s attainment, it travels in a rhythm. It’s fierce and strong just like our thoughts that flow and pour into all. Celebrating the flaws (Kintsungi) that run and connect the universe through irregularities."


Presenting our jury @payalkhandwala@sheetalmall @tinatahiliani @nonitakalra@jaspreetchandok and @smartwaterind ‘s Anoop Manohar for The Platform presented by @smartwaterind Media partner: @bazaarindia


hanging and hydrating with this style icon is something we can take off our bucket list! welcome aboard @rheakapoor.





Smartwater presents ‘The Platform’ The Opportunity for Emerging Designers



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smartwater presents ‘The Platform’ the opportunity for emerging designers to present their collection at the Lakmě Fashion Week

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