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Ritesh Asthana shares his experience as Coca-Cola partners with ICC

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HURRAYYYYY Moment for Me! My sincere thanks to the Coca-Cola Leadership team for giving us an opportunity to experience such a great event. Watching a live cricket match at the Oval Stadium is a fantastic experience. You can soak in the atmosphere appreciate the finer aspects of the game as there are no ad breaks. ‘Scream your lungs out and cheer for your favourite team.’ Ritesh Asthana Manager, National Key Accounts, FBO To see the players playing

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Sameer Shares his Childhood Hockey Memories as Coca-Cola Partners with the World Cup

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India could not progress beyond the quarter finals at the Hockey World Cup 2018- which concluded in a dramatic final during the weekend. The young Indian team lost 2-1 to the Dutch in a closely-fought match. The emotions- the ‘oohs’ and ‘aahs’ that the team evoked- are what made the sport so special. Everyone should try hockey at least once. The fundamental premise of the sport is that a lifeless stick, slightly curved at the bottom, becomes an extension

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I Did Not Miss Messi or Ronaldo at Moscow’s Luzhniki Stadium

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This write up is about ‘the’ match. It is about witnessing the FIFA World Cup final in Moscow at Luzhniki Stadium.  To begin with, the tension for the final match for me wasn’t about Croatia’s brilliance vis-à-vis France’s gems. It was the more important existential question of having a match ticket to ‘the’ game. Once I had secured the ticket in my hand owing to the efforts of many well-wishers and an amazing gesture from a friend, it was time

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The Fans Who Make or Break a Sporting Event

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Mega sporting events like the FIFA World Cup, Olympics or ICC Cricket World Cup are modern day melting pots. People, who usually are caught up in the humdrum of life, take time out and travel the distance to become an ingredient in a mix of culture, language and perspective making the host city and country an enviable pot of this magical concoction.  Moscow, the capital of FIFA World Cup 2018 was not left untouched. During the month-long event,

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The Women I’ve Met – Hindustan Coca Cola Beverages CEO on the Woman Employees She’s Met in India

These thoughts come at an interesting time. One, I am nearing the first 12 months of coming to India. Second of course that International Women’s Day gives me an occasion to reflect on the subject of diversity and inclusion in general. In my growing up years in the US, I must confess that I had seldom heard of Women’s Day.  I grew up in a den of lionesses (sisters, aunties, cousins all led by my grandmother) who taught me that of course every

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The Spectacular 2018 FIFA World Cup Trophy Tour: Sleepless in Maldives

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Looking outside of the hotel room in Male, one would find people playing football at 2 AM. A straw poll will tell you, on an average, 2 AM is a good time to be asleep.  Playing football wouldn’t usually be the most common choice, unless one accounts for extreme passion for the sport. In the 2018 global FIFA World Cup Trophy Tour, if there was one country that waited for trophy most passionately, it was the Maldives.  Passion has rarely

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Codename: Baby

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Picture a special charter plane, presidential motorcade, layers of security, special traffic corridor, incognito rooms, armed commandos, protocol ...and then place a prestigious and most loved and wanted icon of the world in center of it! If you are mistaking the arrangements for that of a head of state, don’t fret. The FIFA World Cup Trophy Tour by Coca-Cola is not unlike any head of state visit. If fact, it almost was one. Squeezed between Singaporean

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How Coca-Cola added to the Pongal Cheer for this School in Tamil Nadu

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Growing up in Ranchi, the capital of the relatively newly created state of Jharkhand, I had still not seen every festivity and its celebration from different states. This was in spite of the fact that the city had several large industrial units, and therefore has an enviable agglomeration of people from different parts of the country. The festivals that I have memories of were those that were celebrated in the missionary schools and the ones that

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Friends I Spoke to at the Beautiful Valley of Flowers

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As you go up the hills of Uttarakhand, finding a few friends is hardly an easy task. The population is sparse and the small houses few and far between. Villages and hamlets are found at regular distance but they have found a home in sync with nature. There is abundance of green around. The dominant grey and white, partly due to the mist and clouds, sometimes makes you feel lonely. That is precisely where my friendship with nature began. Now that

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