Holi celebrations got a playful twist with #YehHoliFantaWali
Every year, the festival of Holi is celebrated in India by people gathering in a place, playing with colours and eating festive snacks. Due to the pandemic, Holi this year was not the same, however that did not stop Fanta from adding a splash of fun to the colourful festival, encouraging the youth to celebrate virtually.
Re-iterating the brand’s core promise of being the best companion for uninhibited playful fun, Fanta launched an exciting campaign #YehHoliFantaWali with two new AR Filters in association with the Moj app and Snapchat to engage with the youth.
Teens across India celebrated the festival using these fun AR Filters. Some engaged with their siblings, some people got their friends to join them for the activity, and some took it up solo. Their spontaneous playful participation in the hashtag challenge made Holi a fun event despite the social distancing.
The campaign received enthralling participation from all over the country with over 2.6Mn user generated videos across both platforms.
Here are some ways people engaged with the Fanta Filter:
About Coca-Cola India
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverage
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint.