Mission, vision & values
Vision 2020 creates a long-term destination for our business and provides us a ‘Road map’ for winning together with our bottling partners.
Our roadmap starts with our mission, which is enduring. It declares our purpose as a Company and serves as the standard against which we weigh our actions and decisions.
- To refresh the world
- To inspire moments of optimism and happiness
- To create value and make a difference
Our VisionOur vision guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
Our ValuesOur values serve as a compass for our actions and describe how we behave in the world.
- Leadership: The courage to shape a better future
- Collaboration: Leverage collective genius
- Integrity: Be real
- Accountability: If it is to be, it's up to me
- Passion: Committed in heart and mind
- Diversity: As inclusive as our brands
- Quality: What we do, we do well
Focus on the Market
- Focus on needs of our consumers, customers and franchise partners
- Get out into the market and listen, observe and learn
- Possess a world view
- Focus on execution in the marketplace every day
- Be insatiably curious
- Act with urgency
- Remain responsive to change
- Have the courage to change course when needed
- Remain constructively discontent
- Work efficiently
Act Like Owners
- Be accountable for our actions and inactions
- Steward system assets and focus on building value
- Reward our people for taking risks and finding better ways to solve problems
- Learn from our outcomes -- what worked and what didn’t
Be the Brand
- Inspire creativity, passion, optimism and fun