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Mission, vision & values

Vision 2020 creates a long-term destination for our business and provides us a ‘Road map’ for winning together with our bottling partners.

  MVV  

Our Mission

Our roadmap starts with our mission, which is enduring. It declares our purpose as a Company and serves as the standard against which we weigh our actions and decisions.

  • To refresh the world
  • To inspire moments of optimism and happiness
  • To create value and make a difference

Our Vision

Our vision guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. vision

Our Values

Our values serve as a compass for our actions and describe how we behave in the world.
  • Leadership: The courage to shape a better future
  • Collaboration: Leverage collective genius
  • Integrity: Be real
  • Accountability: If it is to be, it's up to me
  • Passion: Committed in heart and mind
  • Diversity: As inclusive as our brands
  • Quality: What we do, we do well

Focus on the Market

  • Focus on needs of our consumers, customers and franchise partners
  • Get out into the market and listen, observe and learn
  • Possess a world view
  • Focus on execution in the marketplace every day
  • Be insatiably curious

Work Smart

  • Act with urgency
  • Remain responsive to change
  • Have the courage to change course when needed
  • Remain constructively discontent
  • Work efficiently

Act Like Owners

  • Be accountable for our actions and inactions
  • Steward system assets and focus on building value
  • Reward our people for taking risks and finding better ways to solve problems
  • Learn from our outcomes -- what worked and what didn’t

Be the Brand

  • Inspire creativity, passion, optimism and fun