~ Amit Trivedi enthralls over 10, 000 students of XIMB with enchanting compositions from Coke Studio~
Bhubaneshwar, 9thNovember, 2014: As more than ten thousand students swayed to the popular tracks of Amit Trivedi, Coke Studio Mega-cert took over the city giving the students of XLRI Bhubaneshwar, a spectacular night to remember. The captivated crowd was seen swooning and enjoying the performance on popular tracks from Coke Studio such as ‘BadriBadariya’ and ‘Nirmohiya’. With the impeccable musical renditions by the celebrated musician, Coke Studio beautifully echoed the spirit of the XIMB Xpressions 2014 – a confluence of musical talents much as this festival (Xpressions 2014) itself is a confluence of diverse talent across the city!
Speaking about the initiative, Mr. Pradip Pandey, Zonal Vice President – East Zone said, “Coke Studio is a fusion of musical genres, melody, rhythms and of cultures. It is
Launched in India in 2011 by
Coke Studio in India has received enormous support from fans and the music fraternity. It has so far registered over 55 million views across YouTube, over 2.8 million fans on Facebook, and over 1,50,000 thousand tweets with #cokestudio. Since its launch in 2011 the fusion music project has brought together some of the country’s best talent in contemporary and traditional music and has garnered huge support from the public as well as the music fraternity.
Commenting on the event, Fr Arockia Das SJ, Administrator, Xavier Institute of Management said, “I would like to take this opportunity to thank Coke Studio for partnering with us and supporting our festival Xpressions 2014. Every year, Xpressions brings to its students an exciting new element to make the festival different and better, and this year with Coke Studio on board, the response has been overwhelming. We hope this association continues and we come back next year with another exciting event for the students.”
According to Amit Trivedi, “As an artiste, Coke Studio is the most incredible platform one could be a part off. Our country is blessed with a diverse and dynamic musical heritage and Coke Studio has definitely played a significant role in successfully bringing that to the forefront. It has been a very enriching experience for me. I had a great time performing for the audience at XIMB Xpressions 2014. I hope they enjoyed the performances as much as we enjoyed performing for them”.
Coke Studio is the Trademark of The
Coca-Cola in India
Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 20 years, ever since its re-entry in 1993, the company has gone on to establish an unmatched portfolio of beverages; refreshing consumers with its leading beverage brands like
The company has now built a solid foundation for is on a clear march toward sustainable profitable growth, having registered 33 consecutive quarters of growth, 21 of them being double digit. It believes in the long term growth potential of the country and the
With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and contribute to the development of the communities where we operate. Some its Company’s flagship community development programs include the “Support My School” program, the “Parivartan” retailer training program, women empowerment program as a part of the global 5BY20 campaign etc.
For further information on the company’s India operations and its products, please visit: www.coca-colaindia.com.
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