140 songs in five Indian languages make their way on labels of
Bollywood heartthrob Ranbir Kapoor roped in as
amongst the youth
New Delhi, 18 March 2019: Following the success of ‘Share A Coke’ campaign which rejuvenated relationships,
Shrenik Dasani, Vice President, Sparkling Category at
The ad film starring Ranbir and Paresh Rawal has been unveiled that captures the essence of using music to convey messages which otherwise might seem difficult to say. The ad opens inside a house with Ranbir handing over a cheque for rent to his landlord, played by Paresh. The landlord while giving a stern look accepts the cheque and begins to leave. Just then, Ranbir stops him and hands him a bottle of
Highlighting the thought behind the ad, Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific and CEO & CCO, McCann Worldgroup India added, "This campaign is our unique take on relationships with charming storyline and innovative use of songs and lyrics which am positive will strike a chord not only with younger audience but with people at large."
Watch the ad
Creative Team on the campaign
- Agency: McCann Worldgroup
- Creative team: Prasoon Joshi, Kapil Batra, Sameer Kumar and Jeet Kalra
- Account Management team: Nutan Sooda, Priyanka Walia and Richa Bhatia
- Production House: Rehab Films
- Director: Dibakar Banerjee
- Executive Producer: Siddharth Kelkar
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, SmartWater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages. The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint.
For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com. Follow us on twitter at twitter.com/CocaCola_Ind, or on facebook.