30 winners and 11 specially-abled Veers shared their experience of overcoming their limits at Thums Up Thunder Challenge

Hyderabad, May 9, 2016Months of April and May saw more than 15,000 people from Andhra Pradesh and Telangana participate in Thums Up Thunder Challenge – an ultimate test of strength and stamina. India’s first of its kind mobile obstacle course race was organized by Thums Up to bring out the uncompromising attitude and showcase people’s Toofani Spirit. Following the grand finale of Thunder Challenge that was organized in Hyderabad on 8 May, 30 winners were invited to meet Mahesh Babu in Hyderabad today.

Mahesh Babu, Thums Up’s brand ambassador interacted with these winners of Thunder Challenge from 5 cities – Warangal, Rajahmahendravaram, Visakhapatnam, Tirupati and Hyderabad along with 11 specially-abled Veers who also showcased their Toofani spirit through the Thunder Challenge.

Speaking on the occasion, Thums Up brand ambassador, Mahesh Babu, said, “The Thums Up Thunder Challenge powered by Desi Warrior was a great initiative that truly reflected the brand’s philosophy and encouraged people to challenge themselves and emerge victorious. I am pleased to meet these ‘Thunder Challenge Finishers’ of AP and Telangana as well as the Veers who showcased their mental grit and physical strength to compete with other participants. I have always believed in living life to the fullest and Thums Up’s idea of going beyond the ordinary is something that I strongly relate with. I am glad that Thums Up gave a chance to people from these cities to unleash the Toofani spirit that we all have within us.”

Meet and greet with the winners revolved around a discussion on how the whole idea of going beyond the ordinary strongly relates with Mahesh Babu, sharing Toofani experiences, the overall experience of the entire Thunder Challenge and at last Mahesh Babu sharing his fruitful association with Thums Up.


About Coca-Cola India:

Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 22 years, ever since its re-entry in 1993, the company has gone on to establish an unmatched portfolio of beverages; refreshing consumers with its leading beverage brands like Coca-Cola, Diet Coke, Coca-Cola Zero, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices range of hot and cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda. The Company along with its bottling partners and through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top selling sparkling beverages.

With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and contribute to the development of the communities where we operate. Some its Company’s flagship community development programs include the “Support My School” program, the “Parivartan” retailer training program, women empowerment program as a part of the global 5BY20 campaign etc.

For further information on the company’s India operations and its products, please visit: www.coca-colaindia.com.