Continues the #PalatDe movement with ICC Men’s T20 World Cup
New Delhi, September 3, 2021: Thums Up,
Announcing the partnership, Arnab Roy, Vice President and Head-Marketing,
Speaking about the partnership, Jasprit Bumrah, said, “I am absolutely delighted to be associated with Thums Up and providing a platform to players to share their journeys and give the nation a chance to celebrate their achievements and uplift their spirits. The brand is focused on associating with global sporting events and saluting the strength and heroism of real people - the players. I believe this is an ideal partnership that brings out the natural connect with cricket fans and showcases the resilience and hard work that players coming from varied backgrounds, put in to overcome their challenges and represent our country.”
Through this campaign, Thums Up aims to showcase the arduous journey of Jasprit Bumrah, who against all odds and undesirable opinions, stays committed and rises up to the occasion, by becoming one of the best bowlers in the world. The campaign also features a similar video which showcases the story of Mohammed Siraj, the Indian fast bowler. It includes a series of videos and related visuals for digital and social media to keep the audiences connected with the ICC Men’s T20 Word Cup. The campaign will also give viewers a chance to meet Jasprit Bumrah and Mohammed Siraj along with chances to win other exciting prizes. The video campaign effectively aligns with Thums Up’s brand message of ‘real heroism’, resilience and strength against the backdrop of the inspirational tagline - Apni Pace Se, India Ka Game #PalatDe.
Sukesh Nayak, Chief Creative Officer, Ogilvy India said, “We love cricket and we admire the grit, hard work and determination of our players, who overcome everything to play for the country. After Olympics and Paralympics, in the third instalment of the #PalatDe campaign, we will be celebrating the victories of our cricketing heroes over their naysayers”
The ICC is the global governing body for cricket. Representing 106 members, the ICC governs and administrates the game and is responsible for the staging of major international tournaments including the ICC Men’s World Cup and Women’s World Cup and the ICC Men’s and Women’s T20 World Cups as well as all associated qualifying events.
The ICC presides over the ICC Code of Conduct which sets the professional standards of discipline for international cricket, playing conditions, bowling reviews and other ICC regulations. The Laws of the game remain under the auspices of the MCC.
The ICC also appoints the umpires and referees that officiate at all sanctioned Test matches, One Day International and Twenty20 Internationals. Through the Anti-Corruption Unit it coordinates action against corruption and match fixing.
The ICC Development department works with Associate Members to improve the quality of international cricket, build better cricket systems, get more people playing cricket and grow the game.
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high-quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products –
For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hccb.in