~Coca-Cola felicitates winners of its inter-para contest and football anthem competitions celebrating the Trophy Tour in Kolkata ~

The last day of the Trophy Tour sees Coca-Cola felicitate winners of the inter-para contest and football anthem competitions
Hundreds of football fans participate in an exhibition on footballing memorabilia in front of the solid gold Trophy
A panel discussion of football legends and current & former national men and women players bid the Trophy adieu

Kolkata, 24th December 2013: At a glittering ceremony in Kolkata – the heart of Indian football – Coca-Cola India felicitated the winners of the Inter-Para contest and anthem competitions on the third and final day of the FIFA World Cup™ Trophy Tour to India.

The evening also witnessed an exhibition of football artefacts collected by sports scholar, historian and journalist – Boria Majumdar – over a period of 15 years. Among those collectibles displayed were photographs from the Cosmos vs. Mohun Bagan match of 1977 when Pele and Carlos Alberto Torres played in Kolkata. Footballing great, Lionel Messi’s shoes bearing his autograph, the Chelsea jersey of 2012 Champions League signed by the winning players including Didier Drogba, Pele, Maradona, Johan Cryuff and Beckenbaeur’s photographs autographed by the legends themselves, were other eye catchers. Amongst the rarest of rare artefacts was the original scoresheet of the 1948 match between India and France at the London Olympics. The scoresheet shows Jules Rimet as a member of the Jury. Also on display was a signed copy of Sir Alex Ferguson’s autobiography presented to Boria Majumdar. The exhibition was inaugurated by football great, P. K. Banerjee along with Cheema O’ Kerie and other dignitaries. The show brought together rare footballing moments from India and global football.

As the countdown to the closure of the Trophy Tour started, a panel of current and former Indian football greats discussed the steps that need to be taken to revive Indian football. Debabrata Mukherjee, a panelist and Vice President, Marketing and Commercial, Coca-Cola India emphasized on the “Golden Triangle” approach as the key to success. Golden Triangle is Coca-Cola’s approach to sustainability and community development, which believes that business, government and civil society must come together to attend to larger global issues and subjects. Shri P. K. Banerjee talked about the need to develop grassroots football or else the next generation will continue to see football as an evening activity rather than a career. Cheema O’ Kerie emphasized on the need to have global coaches and a planned approach to nurturing talent as the key to achieving success at the FIFA Under-17 World Cup™. Arnab Roy, Global Director, Football Marketing, The Coca-Cola Company, urged the football clubs to invest in grassroots football, if they want to see a steady supply of football talent in the near future.

Coca-Cola conducted multiple activations for the football loving city of Kolkata, including an inter-para competition for football fans to express their love for the game by designing a Cup of Joy Zone and getting the chance to come face to face with the 2014 FIFA World Cup™. Coca-Cola also had a special contest for music lovers which invited individual and group entries to compose and send in their own rendition of a theme song for the 2014 FIFA World Cup™.

The football frenzy kicked off on the 21st of November with the official launch of a month-long campaign celebrating the FIFA World Cup™ Trophy by Coca-Cola in Kolkata. Coca-Cola celebrated the joy and passion of football with Kolkata through multiple activations which gave thousands of die-hard football fans the opportunity to win tickets to the main event to see the original FIFA World Cup™ Trophy.

The Coca-Cola Company in partnership with FIFA and All India Football Association (AIFF) brought the coveted FIFA World Cup™ Trophy to India for the 2nd time, the first time being early 2010. The arrival of the trophy in India also coincides with the celebration of 20 years of Coca-Cola’s presence in the country.

About The Coca-Cola FIFA World Cup™ Trophy Tour

The Coca-Cola Company in partnership with FIFA and All India Football Association (AIFF) have come together to bring the largest and longest global tour of the FIFA World Cup™ Trophy giving millions of fans a chance to get up close and personal with the authentic, solid-gold trophy presented to the FIFA World Cup-winning country every four years. The Coca-Cola FIFA World Cup™ Trophy Tour will travel to 90 countries around the globe over a nine month period. The Trophy will be coming to Kolkata, India from 22nd-24th December 2013. This is the second time that the iconic trophy is being brought to India, the first time being early 2010.

In 2010, when Coca-Cola and FIFA took the trophy to 94 cities in 84 countries, it provided more than 500,000 fans across five continents, an opportunity to be a part of the trophy tour celebrations. FIFA World Cup™ winners including Pele, Lothar Matthaus, and Christian Karembeu shared their world cup experience during the Trophy Tour. 44 heads of state made time in their schedules to greet the prestigious Trophy’s arrival.

The iconic trophy measures 36.8 centimetres (14.5 inches) high, weighs in at 6,175 grams (13.61 pounds) and is made of solid, 18-carat gold. The winners retain it until the next tournament and are awarded a replica that is gold-plated, rather than solid gold. The base contains two layers of semi-precious malachite, whiles the bottom side of the Trophy bears the engraved year and name of each FIFA World Cup™ winner since 1974.authentic, FIFA World Cup™ is awarded to the winning nation at each tournament.

The Coca-Cola Company has had a formal association with Fédération Internationale de Football Association (FIFA) since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels, from grassroots to the FIFA World Cup™.

About Coca-Cola in India

Coca-Cola in India is the country’s leading beverage company with an unmatched portfolio of beverages. The company manufactures and markets leading beverage brands like Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid Apple, Minute Maid Guava, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda and Burn through a network of over two million outlets.

The Coca-Cola India system will be investing US$ 5 billion in its Indian operations till 2020. The company currently provides direct and indirect employment to more than 1, 50, 000 people. The company provides extensive support to community programs across the country through a series of CSR program focused on education, health and water conservation. The ‘Support My School’ campaign is the company’s flagship CSR program which has revitalized close to 250 model schools in India. For further information on the company’s India operations and its products, please visit www.coca-colaindia.com