48 members of Thums Up Toofani Gang will go pandal-hopping with celebrities Abir Chatterjee and Priyanka Sarkar

West Bengal, 29 September 2019: There is palpable excitement in the air as countdown has begun to the festivities of Durga Pujo. Thums Up is adding thunder to the fervor with exciting consumer activities, contests and social media engagements, reinforcing the strong consumer love for Thums Up in West Bengal. The brand is back with the new edition of ‘Thums Up Toofani Gang’, a group of young and energetic people who will take on the cities and make Durga Pujo toofani!

The mega-finale selection of Thums Up Toofani Gang was held on Mahalaya at South City Mall in Kolkata. Contestants had to complete tasks that tested their speed, agility and most importantly, a toofani never-say-never attitude. The tasks ranged from a challenging obstacle course, to fast-paced dancing to the beats of Pujo dhaks with an open bottle of Thums Up. Furthermore, wildcard entries were also invited through contests on radio and digital platforms. The action-packed Gangs will be led by celebrities Abir Chatterjee, Priyanka Sarkar and Tanushree Chakrabort in Kolkata, Howrah, North 24 Parganas and Midnapur. 12 winners were chosen in each of the four cities who will go pandal-hopping with their Gang leaders from 4th- 6th October.

Talking about the pujo initiatives, Shrenik Dasani, Vice President - Sparkling Category, Coca-Cola India and South West Asia, said “Thums Up is an iconic brand that is poised to become the first home-grown Indian billion-dollar beverage brand in the Coca-Cola system. Last year Thums Up Toofani Gang had an electrifying experience and this year we wanted to make it more thrilling! The contest is about people getting to experience this thunder and unleash the heroes within. Bringing a new wave of ‘Tolpaar’ this Durga Pujo, the Thums Up Toofani Gang will make a high-spirited entry at the pandals they visit flanked by Dhaakis and Dhunuchi dancers.”

Thums Up is also running multiple initiatives for consumers including displays at select Spencer’s stores in Kolkata city where consumers are encouraged to take a selfie and post online using #PujoyeTolpaar. Furthermore, consumers can participate in social media activities by sharing pictures of their favorite Toofani Pandals of 2019.  

About Coca-Cola India
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, Smart Water, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages. 

The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint.

For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com. Follow us on twitter at twitter.com/CocaCola_Ind, or on facebook.