Sobhita Dhulipala dazzled as the combined showstopper
An eminent jury comprising Anoop Manohar, Director – Emerging Categories,
Anoop Manohar, Director- Emerging Categories,
Jaspreet Chandok, Vice President and Head of Fashion - IMG Reliance, said, “After the successful launch of ‘The Platform’ at Lakmé Fashion Week Winter/ Festive 2018, we are happy to associate with smartwater once again to reinforce our commitment to creating multiple opportunities for identifying and nurturing fresh talent. Happy to add that we have received more than double the number of entries as compared to the first season, which further exemplifies how the property is growing a step upwards every season”.
Setting the pace for the fast ramp Platform show by smartwater was the foot tapping music by Monophonik music by DJ Shatrunjai Rai Dewan, while the show stopper was the exciting star Sobhita Dhulipala who strode down the runway wearing the coordinated look with a jacket by Bloni, baggy chocolate brown trousers by SWGT and painted T-shirt by Salita Nanda.
BLONI BY AKSHAT BANSAL AMBUSHED THE RUNWAY WITH FASHION
Taking the theme of the show #made differently, the ‘Bloni’ label by Akshat Bansal was a strong eye-opening collection called “Ambush”. Known for his sharp construction and intense detailing, the garments in stern hues of tan, brown, black and earthy tones, brought in unexpected techniques for the eye-catching looks. The engineered, creative, pattern drafting was imaginative as the clothes that aimed towards utility wear were hand crafted and hand sewn to follow the sustainable path.
The striking features were the engineered tie-dye effects that kept the clothes high on creativity. But it was the fabrics choice that Akshat paid strict attention to. His first option was Econyl, which was from Marine Plastic waste and had an iridescent reflective glow in the dark. The other materials that kept the theme on track were latex fabric, Merino wool, recycled nylon and hard nets. The ‘Bloni’ label known for its ethical luxury unveiled some great unisex fashion directions. The metallic cropped pants, the oversized jacket with multiple flap pockets, steamers of belts and back pack style ensemble brought an inventive contemporary touch to street wear which could effortlessly move from men’s to women’s wear categories.
The colour palette was kept to just black and fiery red with hints of mustard, which were colour blocked for nearly every garment. Layering played an extreme role for almost every entry on the ramp whether for men’s or women’s wear. Bloni’s versions of the hoodie bolero, battle jacket with myriad pockets, wrap pants, asymmetric tunic, as well as lapelled jumpsuits for men along with low crotch pants; revealed that this was an aggressive, rebellious, fashion line that would-be in the forefront of the fashion ladder during the coming season.
Extensive use of pockets, long streamers, modernised saris quirky, layered, pleated, tulle midis and the futuristic mermaid style skirts, all pointed to a look that will command attention wherever it is seen.
When it comes to garments with complex detailing, sharp finish and tailoring, trendsetters should not object to ‘Bloni’ by Akshat Bansal causing an “Ambush” into their fashionable wardrobes.
Salita Nanda’s label has always been fearless in self-expression with a design philosophy that goes for experiments. The inspiration for the collection was drawn from the works of street artist Banksy’s protégée Mr Brainwash, a name used by French born LA based street artist Thierry Guetta. Keeping the artistic aspects in mind the garments were enhanced with pop art images that had a certain touch of playfulness.
The opening of the show was the live art painting of a garment on the ramp by Devika Sinha, which later turned into the show stopper in the shape of a strappy white summer maxi with splashes of abstract colours.
To further add highlights to the garments, Salita brought in a clever mix of hand illustration prints with acrylic paints and then topped them with embroidered appliquéd 3D embellishments along with quotes like “Love Is Love” and ‘You look fine”.
Shweta Gupta’s label SWGT has offered several fashion options with her indigenous techniques and interesting fabric stories. Shweta graduated from NIFT Gandhinagar and has a strong construction background having won the Best Garment Construction Award for her Graduation collection.
Her Winter/Festive 2019 look revolved around the many shades of the seasons. The collection called “Verdant Valleys” was inspired by the beautiful hills of Kumaon so the colour story had rich earthy tones. There were shades of moss, the rock hues and rich colours of green. Keeping her design and sustainable sensibilities firmly in place, the garments were created from minimal waste. The completely hand-woven yarns were turned into silks and cottons and these were further designed into the line of fuss-free, silhouettes that included minimalistic tunics, cool cotton shirts and more relaxed attire.
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smartwater is the no.1 premium water brand in the USA, launched in India in 2017. What makes smartwater so smart is its unique process of vapour distillation. The product is inspired by the simple hydrological process that nature uses to make clouds to give us the purest water, which is then re-mineralized with electrolytes, lending it a clean, crisp taste. smartwater is the perfect lifestyle accessory that our stylish brand ambassadors Rana Daggubati and Radhika Apte swear by and is on its way to become the talk of the town.
About Lakmé Fashion Week:
Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management.
Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. Lakmé Fashion Week Winter/Festive 2018 will be held from 22nd to 26th August 2018. For further information log on to http://www.Lakméfashionweek.co.in
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com.
About IMG Reliance:
IMG Reliance Pvt Ltd. is an equal joint venture between Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company develops, markets and manages sports, fashion and entertainment in India. Its current assets include India's premier fashion event, Lakmé Fashion Week, Indian Super League and the Maharashtra Open. IMGR, having recently ventured into Talent Management, represents Rohit Sharma and Hardik Pandya for worldwide management and marketing representation.