Support My School initiative completes 600 schools

More than 600 schools revitalized, impacting close to 200,000 students

1000 schools to be revitalized under the campaign by 2017

  • Contributing to the PM’s vision of Swachh Bharat, Swachh Vidyalaya, 992 toilets and urinals constructed and revitalized in Govt. schools across the country since inception in November 2014.

31st July 2015, Bangalore:Coca-Cola India, NDTV and UN-Habitat’s multi partner program for Happy, Healthy and Active schools – Support My School today concluded Season 3 of the campaign closely aligned to the Swachh School campaign. With this, over 600 schools have benefited from the campaign touching close to 200,000 students from across the country. The campaign which started in November 2014 and concluded its 3rd season today has been supported by more than 100 partners which made it one of the fastest seasons for the campaign. Leading NGOs Plan India, World Vision India, Charities Aid Foundation and SRF Foundation were amongst the major contributors and implementing partners on ground for this campaign.

 The Support My School finale took place at a Govt. Model Primary School, Doddagubbi post, Bangalore, Karnataka where announcement of the culmination for Support My School (SMS) Season 3 was made in front of 160 students, teachers and principal of the school which has been revitalized under the SMS Campaign.

 Support My School is a WASH (Water, Sanitation and Hygiene) initiative that aims to improve basic amenities in government schools like separate toilets for boys and girls and access to water. The Campaign is also committed to developing the overall infrastructure like playground and a clean environment to encourage a holistic learning environment. The campaign, in its first 4 years, has already revitalized 600 schools in 22 states across the country impacting nearly 200,000 students. The schools were revitalized with contributions of nearly INR 30 crores. The Schools revitalized under the campaign have served as model schools in several districts and have led to enhanced community engagement and higher emphasis on attendance and enrollment.

T. Krishnakumar, CEO, Hindustan Coca-Cola Beverages Pvt. Ltd., announced the conclusion of Season 3 of the campaign, saying, “Coca-Cola system in India is focused on developing better and sustainable societies through participation of various stakeholders. As part of our commitment, we will continue to work towards development of children by providing basic civic amenities to them in school. In the last 4 years, Support My School has grown from being an initiative to a campaign that has more than 100 partners in 22 states across India impacting nearly 200,000 children in 600 schools. It was possible only due to support of partners and NGOs that worked on ground to make it happen.

Extending his support to the campaign, cricketing legend and Coca-Cola Happiness Ambassador Saurav Ganguly, said, “I am honored to be associated with Support My School. It is my belief that it is an important initiative to catalyze a movement towards building healthy, active and happy schools and fulfilling the Prime Minister’s vision of Swachh Bharat, Swachh Vidyalaya. I firmly believe that active, healthy and happy schools can be a major game changer for students and am always ready to bring in my learning to scale up the programme.”

According to Vikram Chandra, Group CEO NDTV, “It has been a monumental effort by all partners associated with the campaign in helping reach the milestone of 600 schools. With each year, we are coming close to our target of 1000 schools. The message that healthy and happy schools are central to the foundation of a new India will be our priority and as proud founding partners of this campaign we will continue to give voice to different stakeholders in this journey. I would like to invite more partners to join this campaign, to give it added momentum.”

“The students and myself are very happy with the initiation of work in our school under this campaign. The same should be initiated across all other government schools of India,” said an elated principal, K ShivannaGovt Model Primary School, Doddagubbi, thanking the Support My School campaign.

Education across India suffers from several issues where lack of sanitation is a key reason for absenteeism and dropouts amongst students as pointed out by several studies.  This is especially noted in young girls who are not comfortable using school toilets due to lack of cleanliness and hygiene. Support My School campaign began as a response to several studies which indicated that a large number of schools in rural & semi-urban areas lacked basic amenities leading to accelerated student drop-out rates. The campaign has been creating awareness about the conditions of schools in these areas, fostering a private-public partnership where corporate organizations step in to reinstall basic facilities in these government-run schools and making a positive difference to the lives of these children.

Apart from the material benefits, the campaign has created an unprecedented interest in highlighting the urgent need for more initiatives that improve schools and help children lead better lives.

About Support My School Campaign:

Coca-Cola India & NDTV launched Support My School in association with the UN-Habitat, Charities Aid Foundation (CAF) in 2011. It undertakes the following core activities:

  •  Provision of improved access to water·
  • Appropriate sanitation facility for girls and boys
  •  Improvement in the overall school infrastructure and environment
  •  Provision for sports and recreation facilities and
  •  Recharging groundwater through rainwater harvesting

With such necessary amenities in place, schools are able to provide a cleaner and healthier environment more conducive to learning.