Support My School (SMS) dedicates 750th school with revitalized facilities to the community at Amroul, Madhya Pradesh

Smt. Maya Singh, Hon’ble Cabinet Minister, Urban Development & Housing, Govt. of Madhya Pradesh, attended the dedication ceremony at Government High School Amroul, Madhya Pradesh

  • SRF Foundation, the implementing partner, helped to revitalize facilities
  • 8 schools have been revitalised in and around Gwalior as part of SMS. A total of 17 schools have been revitalised with SRF Foundation in Madhya Pradesh
  • 1000 schools to be revitalized under the campaign before 2017     

Amroul, Madhya Pradesh, 1st June, 2017: Coca-Cola’s Support My School campaign, an initiative to build Happy, Healthy and Active Schools for students in rural and semi-urban areas, today dedicated 750th improved school infrastructure to the community at Government High School, Amroul, Madhya Pradesh. SRF Foundation, an implementing partner of Coca-Cola India for Support My School initiative, worked on the ground to help revitalize facilities. Smt. Maya Singh, Hon’ble Cabinet Minister, Urban Development & Housing, Govt. of Madhya Pradesh attended the ceremony as the chief guest. The SMS program, which is closely aligned to the government’s ‘Swachh Bharat’ campaign,  has developed the overall infrastructure of the school which includes separate toilets for boys and girls, access to clean water and better sanitation, a library and a science lab.

The attendees during the ceremony included Mrs. ‎Shubha Sekhar, Director and Head CSR & Sustainability, Coca-Cola India & South West Asia, Dr. Y Suresh Reddy, Director, SRF Foundation, Mr. Vikas Joshi, District Education Officer, Smt. Manisha Bhujval Singh Yadav, President District Panchayat and Mr. Balander Singh, Village Sarpanch.


“If we talk about the education system in our country, the major challenge which we face currently is the lack of basic amenities like toilets, access to water and basic infrastructure which creates an unwelcoming and unconducive environment in government schools. This leads to high rates of absenteeism, which results in children dropping out of school especially girl child. I am happy and thankful to Coca-Cola India for their commendable Support My School initiative which will help retain students in schools and also contributing extensively to ‘Swachh Bharat’ mission,” said Smt. Maya Singh, Hon’ble Cabinet Minister, Urban Development & Housing, Govt. of Madhya Pradesh.  

Dr. Y. Suresh Reddy, Director, SRF Foundation added, “It has been a great experience partnering with Coca-Cola India on the Support My School (SMS) initiative. With our collaborative efforts we have tried to bring about a positive change in the lives of more than 4200 children, from 17 government schools in Gwalior, Bhind and Dhar district of Madhya Pradesh. Our initiatives specifically emphasize on provision of sanitation facilities, access to water and sports as key areas of intervention. We need more such initiatives to help holistic growth of children in schools across the nation.”

Mrs. ‎Shubha Sekhar, Director and Head- CSR & Sustainability, Coca-Cola India & Southwest Asia said, “We are committed towards building holistic, happy and healthy society. Making positive interventions at schools is an important aspect of that commitment. The Support My School campaign in the last 6 years has had more than 50 partners in more than 20 states across India. We have been able to positively impact more than 2 lakh children across 750 schools and before end of 2017 we hope to revitalize 1000 schools. This is a great example of how civil society and corporate have come together to make it happen.”

Support My School is a WASH (Water, Sanitation and Hygiene) initiative that aims to improve basic amenities in government schools like separate toilets for boys and girls and access to water. The Schools revitalized under the campaign have served as model schools in several districts and have led to enhanced community engagement and higher emphasis on attendance and enrolment. Support My School is on track on its journey of touching 1000 schools by 2017 under the initiative.

Overall as part of Support My School campaign, 29 schools have been revitalized in Madhya Pradesh along with different implementing partners including SRFF, till date which is positively impacting more than 8000 students.  

 About Support My School Campaign:

Coca-Cola India & NDTV launched Support My School in association with the UN-Habitat, Charities Aid Foundation (CAF) in 2011. It undertakes the following activities:

  • Provision of improved access to water
  • Appropriate sanitation facility for girls and boys
  • Improvement in the overall school infrastructure and environment
  • Provision for sports and recreational facilities and
  • Recharging groundwater through rainwater harvesting

With such necessary amenities in place, schools are able to provide a cleaner and healthier environment more conducive to learning.

About Coca-Cola India:

Coca-Cola India is one of the country’s leading beverage companies offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its products – Aquarius, Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Fanta, Fanta Green, Mango, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk ‘Almond Delight’ and ‘Kesar Delight’, Minute Maid range of juices, FUZE Iced tea, Georgia and Georgia gold range of hot and cold tea and coffee options, Schweppes, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its bottling partners and through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers. Its brands are some of the most preferred and most sold beverages in the country – Sprite and Thums Up – being the top two selling sparkling beverages.

The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Coca-Cola Support My School, Thums Up VEER, Coca-Cola Parivartan, Maaza Unnati and by reducing its own environmental footprint. For further information on the Company’s India operations and its products, please visit: Follow us on twitter @CocaCola_Ind, or on facebook at

About SRF Foundation:

The SRF Foundation, formerly known as the “Society for Education and Welfare” was setup in 1982 as Corporate Social responsibility (CSR) arm of SRF Ltd., which is a leading multi-business entity engaged in textiles, chemicals, packaging films, and engineering plastics. The Foundation builds on the heritage of its founders, the Late Sir Shri Ram and Late Dr. Bharat Ram, who both believed in contributing to the society particularly through education. They were instrumental in the establishment of institutions such as the Lady Sri Ram College, Shri Ram College of Commerce, The Shri Ram Research Institute, The Anglo Sanskrit School and many others.

In keeping up with this legacy, the SRF Foundation setup the well known The Shri Ram Schools in Gurgaon and New Delhi in 1988, as well as SRF Vidyalaya in 1992 in Chennai. In addition, the Foundation is intimately connected with the running of the well-known Lady Shri Ram College for Women.