New campaign features Ishaan Khattar in Hindi, Anirudh Ravichander in Tamil and Nani in Telugu films
New Delhi, 21 August 2019: Evolution of technology has transformed the world. Cars are now ‘Self-driven’. Video games have become a ‘Science’. And appliances have become ‘Smart’.
#Evolution is the new campaign of Sprite, the refreshing, lemon-and-lime sparkling beverage from
Commenting on the new campaign, Shrenik Dasani, Vice President - Sparkling Category,
The film opens with a humorous narrative that ever since Sprite came into existence in 1961, the world has evolved and so has technology. But some things still haven’t changed: thirst and Sprite’s refreshment. For instance, the ‘Grandpa’ may not know how to open a high-tech refrigerator, but even he does know what happens when one pops open the Sprite bottle kept inside. The film ends with a simple message, ‘Sprite. Born to Refresh.’, reiterating Sprite as the ultimate refresher.
Commenting on the idea behind the campaign, Ms. Amarinder Butalia, Managing Partner from Ogilvy said, “In a world where every brand wants to ride the cultural wave, Sprite, in its own inimitable style, offers a refreshing counter narrative. Technology has literally found a fix for everything imaginable out there, but when it comes to something as basic as refreshment, nothing can beat Sprite.”
The campaign will be supported by a robust integrated marketing campaign, including TV commercials in seven languages- Tamil, Telugu, Hindi, Bengali, Marathi, Kannada and Oriya.
Watch TVC here: Hindi:
Creative Team on the campaign:
- Agency: Ogilvy Delhi
- Account Management: Amarinder Butalia (Managing Partner), Subhash Kumar (CSD), Sheena Rustagi (Account Supervisor)
- Creative Team: Shailendra Mahajan (Group CD), Neha Bhatia (ACD)
- Production House: Corcoise Films
- Post Production House: Corcoise Films
- Director: Prasoon Pandey
- DOP: Tanay Satam
- Music: Dhruv Ghanekar
About Coca-Cola India:
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, Smart Water, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint.
For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com. Follow us on twitter at twitter.com/CocaCola_Ind, or on facebook.